Project: Future of Beauty
Partner: Imprudence, APAX Production
Client: Helena Rubinstein
Commissioned by Parisian agency Imprudence, we have produced two interactive installations for the brand Helena Rubinstein, the Future of Beauty and Your Future Powers in Shanghai.
Year
2021
Sector
Beauty/ Skincare
Discipline
Real-time
3D Graphics
Soundscape
Interaction
Face tracking
Scenography
Ethos
Symbolic
Interactive
Playful
Real Time
Luxury
Innovation
“Our visual positioning for the interactive content portrays precision, lightness and luxury “
Our visual positioning for the interactive content portrays precision, lightness and luxury with a high-contrast black, gold and white colour palette. From the micro to the macro Your Future Power portrays what happens at the cellular scale and showcase the concept of cellular reprogramming to audience members through face tracking and light scenography. The Future Self installation consists of a 3D central digital-self that the observer influences by looking at, triggering the reverse ageing process and skin rebuild.
“The gaze of visitors activate the cellular reprogramming phenomenon.”
The entrance of visitors triggers a light scene as they walk towards the main central screen: it is ‘scanning’ them to ‘understand’ their biological age. The gaze of visitor activate the cellular reprogramming phenomenon and anti-aging process, with each of their face movement connected to the digital display. From the centre of the screen, a ripple wave effect occurs, pushing particles outwards to converge into a digital self: they represent cells, reprogramming the skin from within. Visitors notice golden ‘glow’ particles converging upward on their skin. They see a version of themselves with ‘Golden Power’ in the magic mirror.
“A subtle system in motion shifting organically with its participants”
When experiencing the Future of Beauty, when visitor stands onto the floor screen, they see their presence having an impact on a luxury particles simulation, like a force outward creating ripples, similar as turbulence on weather maps. The intention for the evolving digital content is to portray a subtle system that is in motion shifting with its participant in an organic and precious way.
Agency: Imprudence
Creative technology and direction: Salome Bazin
Creative tech assistant: Yildiz Tufan
Programmer Future Powers: Marc Winklhofer
Programmer Future of Beauty: Sebastiano Barbieri
Motion consultant: Lucy Hardcastle
Lighting consultant: Cecilia Gonzalez
Face consultant: Rebecca Wordingham
VFX: Rob Heppell
Sound: Thomas Hale
Digital Twin
Body Technology
Interactive Architecture
Personalised care is an emerging approach to beauty. By analysing patient-specific information about their physiology, pathology, genome and lifestyle, combined with patterns observed in the scale of populations, we are able to move toward more precise, predictable and powerful care for individuals. One of the practices of personalised medicine is to create digital twins of patients: digital replicas of individuals based on their recorded data, which allows to predict critical information about each individual, and how they would respond to a treatment.
A rising trend is in-silico medicine (as opposed to in-vivo or in-vitro) creative a novel aesthetic to digital simulation.
By ‘body technology’, we encompass two notions: embodied computing and cognitive science, which have been interlacing in our projects.
Body centered technologies point to hybrid bodies and blurr boundaries between human, computer and artificial platforms. Such technologies promise to reconfigure the relationship between bodies and their environment, enabling new kinds of physiological interfacing. The latter is the science of cognition: how the human brain thinks, learns, organises itself. It seeks to understand the principles of intelligence and behaviour, individually and collectively.
Computer/human collaboration is an emerging trend in science as well as artistic disciplines (dance, music, performance).
Interactive architecture is the art/science of creating spaces and buildings that interact with their visitors. By incorporating sensors, processors and effectors in the core of the architecture,we can create intelligent spaces that acquire the ability to gather information from the physical space, understand it and act in consequence on it. This allows architects to create a real-time, personalised interaction between a space and its visitors – between a smart object and a smart subject. For us designers, they become a vector for interactive art. We aim to create ‘spaces’ that respond to our presence and help us understand complex notions of the physical and natural world that we are constantly interacting with.
Computational Cardiology
Computational cardiology is the use of advanced imaging, genetic screening and devices to understand heart conditions and to treat patients according to their specific pathophysiology. Cardiologists use computational models that analyse great amounts of patient-specific physiological and physical information, to reveal diagnostic information and predict clinical outcomes, which enables personalising treatment for individuals.
Scanning technologies (MRI, CT, Echocardiography) are widely used, non invasive technique to create detailed images of organs and tissue in the body using strong magnetic fields or ultrasound to create 2D or 3D imagery.
Big Data
Big Data is the science of processing data that is too large, fast and complex to be analysed using traditional methods. With the advent of the internet and the internet of things, computers are dealing with extremely large quantities of data arriving in at an extremely fast rate and in a variety of complex formats (numbers, text, audio, video…). Big data seeks to capture, store and extract information from these kinds of data, with acceptable results and in an acceptable time. It englobes fields like statistical analysis and machine learning. Data analysis can help predict business trends, streamline user experiences, or build complex models of an individual’s hearts!
The paradigm shift in surgery is to plan the best healthcare provision adapted to our specific biological architecture and machinery. The combination of medical imagery with machine learning and omics science target for a better understanding of individuals as well as population health.
Interactive Architecture
Interactive architecture is the art/science of creating spaces and buildings that interact with their visitors. By incorporating sensors, processors and effectors in the core of the architecture,we can create intelligent spaces that acquire the ability to gather information from the physical space, understand it and act in consequence on it. This allows architects to create a real-time, personalised interaction between a space and its visitors – between a smart object and a smart subject. For us designers, they become a vector for interactive art. We aim to create ‘spaces’ that respond to our presence and help us understand complex notions of the physical and natural world that we are constantly interacting with.
