Project: Tides Health
Partners: Design Age Institute, Noon
Year
2023
Sector
Beauty/ Skincare
Discipline
Product design
Brand identity
Engineering
Workshop
Art Direction
Ethos
Wellbeing
Innovation
Flow Dynamics
Tantric
Self-care
” A unique vibrator for a new kind of pleasure. ”
Introducing Tides, a sexual wellness brand celebrating the power of pleasure and sexual health in midlife.
Listening to the stories of 100s of women and their experiences in menopause, we developed Tides essential massager, a unique vibrator for a new kind of pleasure. It is designed to stimulate all erogenous areas, increasing pleasure and overall body awareness. It’s not about performative sex, it’s all about sensuality and intimate care.
Taking time to explore sexual pleasure using breath, vibration, touch and awareness can shift patterns of conscious behaviour and intimacy with the self or a partner. Tides facilitate pleasure, supporting confidence for womXn.
“Vibrations have huge benefits in restoring balance and health “
Its soft pulsating motion can be used in areas surrounding erogenous zones to help stimulate blood circulation, making it effective from pleasure to wellbeing. Tides rocks your boat while creating conditions for long term pleasure.
As part of a daily self-care routine, vibrations are also a great way to take care of the skin and reconnect with our own bodies. Tides can be used to awaken tissue and help body waters circulate, which has huge benefits in restoring balance and health.
“As confidence grows, so does sexual expression”
As Tides founders we have worked closely with Noon, a community led by Eleanor Mills, ex Chief Editor at Times, and are launching together a kickstarter in Winter 2023. Subscribe to the waiting list to be updated on the launch. https://tideshealth.me/
‘As confidence grows, so does sexual expression.’
Join the movement to discover another kind of intimacy beyond penetrative sex and reconnect with our sensual self.
Creative direction/ Production: Salome Bazin
Community lead/ Strategy : Giulia Tomasello
Photography: Eeva Rinne
Electronics: KaiLabs
Special thanks for the support of Noon, Design Age Institute and Design Museum.
Inclusive Design
Body Technology
Interactive Architecture
We believe that learning from diversity enhances our creativity, and improves our work as designers and people.
Inclusive design means that a product, service or environment is designed with the knowledge and expertise of users who are ‘experts’ of their situations and can prioritize needs. A collaborative design process allows to mobilise a wider range of information, ideas and insights to address a broader social challenge and prevents major biases that could occur from a design-engineer centric approach.
By ‘body technology’, we encompass two notions: embodied computing and cognitive science, which have been interlacing in our projects.
Body centered technologies point to hybrid bodies and blurr boundaries between human, computer and artificial platforms. Such technologies promise to reconfigure the relationship between bodies and their environment, enabling new kinds of physiological interfacing. The latter is the science of cognition: how the human brain thinks, learns, organises itself. It seeks to understand the principles of intelligence and behaviour, individually and collectively.
Computer/human collaboration is an emerging trend in science as well as artistic disciplines (dance, music, performance).
Interactive architecture is the art/science of creating spaces and buildings that interact with their visitors. By incorporating sensors, processors and effectors in the core of the architecture,we can create intelligent spaces that acquire the ability to gather information from the physical space, understand it and act in consequence on it. This allows architects to create a real-time, personalised interaction between a space and its visitors – between a smart object and a smart subject. For us designers, they become a vector for interactive art. We aim to create ‘spaces’ that respond to our presence and help us understand complex notions of the physical and natural world that we are constantly interacting with.
Computational Cardiology
Computational cardiology is the use of advanced imaging, genetic screening and devices to understand heart conditions and to treat patients according to their specific pathophysiology. Cardiologists use computational models that analyse great amounts of patient-specific physiological and physical information, to reveal diagnostic information and predict clinical outcomes, which enables personalising treatment for individuals.
Scanning technologies (MRI, CT, Echocardiography) are widely used, non invasive technique to create detailed images of organs and tissue in the body using strong magnetic fields or ultrasound to create 2D or 3D imagery.
Big Data
Big Data is the science of processing data that is too large, fast and complex to be analysed using traditional methods. With the advent of the internet and the internet of things, computers are dealing with extremely large quantities of data arriving in at an extremely fast rate and in a variety of complex formats (numbers, text, audio, video…). Big data seeks to capture, store and extract information from these kinds of data, with acceptable results and in an acceptable time. It englobes fields like statistical analysis and machine learning. Data analysis can help predict business trends, streamline user experiences, or build complex models of an individual’s hearts!
The paradigm shift in surgery is to plan the best healthcare provision adapted to our specific biological architecture and machinery. The combination of medical imagery with machine learning and omics science target for a better understanding of individuals as well as population health.
Interactive Architecture
Interactive architecture is the art/science of creating spaces and buildings that interact with their visitors. By incorporating sensors, processors and effectors in the core of the architecture,we can create intelligent spaces that acquire the ability to gather information from the physical space, understand it and act in consequence on it. This allows architects to create a real-time, personalised interaction between a space and its visitors – between a smart object and a smart subject. For us designers, they become a vector for interactive art. We aim to create ‘spaces’ that respond to our presence and help us understand complex notions of the physical and natural world that we are constantly interacting with.
