Project: Pulse
Partners: ALMA, and Noon community
Pulse is the first intimate brand for perimenopause and menopause.
During this period, our bodies go through considerable changes. Our menstrual cycle becomes erratic, we can experience hot flushes and night sweats alongside physical changes that can contribute to a decline in our sexual desire or simply pain during sex. Pulse helps you navigate through those evolutions through pleasure, building confidence and reconnecting with sensuality, giving full control of your own journey.
Year
2021
Sector
Intimate Health
Discipline
Product design
Engineering
User Experience
Motion graphics
Communication
Ethos
Aesthetic
Selfcare
Empowerment
Minimal
“A solution for plaisir and touch rehabilitation”
Vibration and ultrasonic therapies are being increasingly used in sexual health and gynecology clinics to alleviate the symptoms of menopause. Not only facilitating blood flow, allowing for muscle and general relaxation, the use of vibrators can improve mood levels and sleep quality.
Whilst there is a thirst for novel experiences in the ageing population, none of the existing offerings in the sexual wellness industry are designed specifically for perimenopausal or menopausal time, where bodies change drastically and a different to sexual health communication is needed. We acknowledge the need for a wider conversation around sexuality and ageing, and for a brand with an identity that celebrates sensuality for all.
“Pulse aims to accompany you through a key stage of your life”
We want this transition in your life to be as smooth and affirming as possible; ageing is a natural and beautiful process, and we wish Pulse to accompany you during all the steps of this transitional period.
We believe the need for an approach merging health education with pleasure around menopause are not met effectively by any existing brand, with the need for an intimate health toolkit that can last the challenge of time, support healthy ageing and empower ageing population with a sensual yet supportive communication.
“Pulse, sexual plaisir for all”
The project is done in collaboration with Giulia Tomasello, an interaction designer, educator and co-founder at ALMA, a studio developing educational and innovative tools for a cultural change in female intimate care. We partner with community for second part of life Noon, specialised in communication around menopause body and life changes.
Photography Eeva Rinne.
Body Technology
Big Data
Inclusive Design
By ‘body technology’, we encompass two notions: embodied computing and cognitive science, which have been interlacing in our projects.
Body centered technologies point to hybrid bodies and blurr boundaries between human, computer and artificial platforms. Such technologies promise to reconfigure the relationship between bodies and their environment, enabling new kinds of physiological interfacing. The latter is the science of cognition: how the human brain thinks, learns, organises itself. It seeks to understand the principles of intelligence and behaviour, individually and collectively.
Computer/human collaboration is an emerging trend in science as well as artistic disciplines (dance, music, performance).
Big Data is the science of processing data that is too large, fast and complex to be analysed using traditional methods. With the advent of the internet and the internet of things, computers are dealing with extremely large quantities of data arriving in at an extremely fast rate and in a variety of complex formats (numbers, text, audio, video…). Big data seeks to capture, store and extract information from these kinds of data, with acceptable results and in an acceptable time. It englobes fields like statistical analysis and machine learning. Data analysis can help predict business trends, streamline user experiences, or build complex models of an individual’s hearts!
The paradigm shift in surgery is to plan the best healthcare provision adapted to our specific biological architecture and machinery. The combination of medical imagery with machine learning and omics science target for a better understanding of individuals as well as population health.
In our design practice, we aim to design for the uniqueness and diversity of each individual, keeping in mind everybody’s different abilities, needs and desires. We keep our design processes close to the end users and involve them in the decisions we make. We try to understand people’s differences to create better products, services and environments for everyone. We believe that learning from diversity enhances our creativity, and improves our work as designers and people.
Inclusive design means that a product, service or environment is designed with the knowledge and expertise of users who are ‘experts’ of their situations and can prioritize needs. A collaborative design process allows to mobilise a wider range of information, ideas and insights to address a broader social challenge and prevents major errors that could occur from a design-engineer centric approach.
Computational Cardiology
Computational cardiology is the use of advanced imaging, genetic screening and devices to understand heart conditions and to treat patients according to their specific pathophysiology. Cardiologists use computational models that analyse great amounts of patient-specific physiological and physical information, to reveal diagnostic information and predict clinical outcomes, which enables personalising treatment for individuals.
Scanning technologies (MRI, CT, Echocardiography) are widely used, non invasive technique to create detailed images of organs and tissue in the body using strong magnetic fields or ultrasound to create 2D or 3D imagery.
Big Data
Big Data is the science of processing data that is too large, fast and complex to be analysed using traditional methods. With the advent of the internet and the internet of things, computers are dealing with extremely large quantities of data arriving in at an extremely fast rate and in a variety of complex formats (numbers, text, audio, video…). Big data seeks to capture, store and extract information from these kinds of data, with acceptable results and in an acceptable time. It englobes fields like statistical analysis and machine learning. Data analysis can help predict business trends, streamline user experiences, or build complex models of an individual’s hearts!
The paradigm shift in surgery is to plan the best healthcare provision adapted to our specific biological architecture and machinery. The combination of medical imagery with machine learning and omics science target for a better understanding of individuals as well as population health.
Interactive Architecture
Interactive architecture is the art/science of creating spaces and buildings that interact with their visitors. By incorporating sensors, processors and effectors in the core of the architecture,we can create intelligent spaces that acquire the ability to gather information from the physical space, understand it and act in consequence on it. This allows architects to create a real-time, personalised interaction between a space and its visitors – between a smart object and a smart subject. For us designers, they become a vector for interactive art. We aim to create ‘spaces’ that respond to our presence and help us understand complex notions of the physical and natural world that we are constantly interacting with.
